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Online Store Development
Client
The Store is an American company that performs technical restoration and the subsequent selling of certified electronics.
Objective
Initially, the client was aimed at creating a marketplace: a global trading platform with support for several languages, seamless payments in a single "Cart", and a complex integrations with multiple services.
In the process of development, the client's intentions have changed. Our team was faced with the following task: to transform the marketplace into a multi-brand online store.
In the process of development, the client's intentions have changed. Our team was faced with the following task: to transform the marketplace into a multi-brand online store.
Solution
- Transformation of the marketplace into an online store on Magento 2.3.2, Nginx 1.15.10, Node.js
- Akeneo PIM Implementation
- Integration of such marketing services as Viral Loops, Pepperjam, Zaius, Nosto, Lengow, Criteo
- Integration with payment services and the services for fraud prevention and consumer refund
- PWA Implementation
- Uniform website design
Marketplace transformation into e-store
Our team has developed a modern online store on Magento 2.3.2, Nginx 1.15.10, Node.js.
Akeneo PIM Implementation
The functionality of previous developments has been adapted to the needs of an online store.
Akeneo PIM implementation allowed downloading, editing and synchronizing data from ERP systems and sending up-to-date information to the sales channel.
Akeneo PIM implementation allowed downloading, editing and synchronizing data from ERP systems and sending up-to-date information to the sales channel.
Integration of marketing services
We've implemented the integration of Viral Loops, Pepperjam, Zaius, Nosto, Lengow, Criteo marketing services. They are used to automate the processes of attracting customers, participate in affiliate marketing programs, manage customer relationships, get the analytics and launch customized re-targeting campaigns.
PWA Implementation
As a result of the PWA implementation, the indicator of product views per session has increased. PWA does not require updates or free space in device memory, the actions on the website can be performed in offline mode. Thus, due to the continuity of the session, you get a higher level of customer retention at each stage of the funnel.
Integration with payment services
The opportunities for online payment have been expanded due to the integration with the Apple Pay, Google Pay, PayPal payment systems, as well as the online payment processing service BlueSnap.
To protect transactions, the fraud and chargeback prevention technology Riskified is integrated.
To protect transactions, the fraud and chargeback prevention technology Riskified is integrated.
Project redesign
The main page structure
According to the research in the field of e-Commerce development, the more diverse content is offered on the main page, the higher the probability that a user will find something interesting for them and won't leave the page for a long time.
Adding blocks with new products and sales offers, creating product collections, design in the form of different types of banners — these are the mechanisms that helped us expand the sales funnel at the entry.
In addition, we have developed a "smart" search with prompt messages and mini-product cards. The search optimization was important as the conversion rate for the search is much higher than in other parts of the sales funnel.
Adding blocks with new products and sales offers, creating product collections, design in the form of different types of banners — these are the mechanisms that helped us expand the sales funnel at the entry.
In addition, we have developed a "smart" search with prompt messages and mini-product cards. The search optimization was important as the conversion rate for the search is much higher than in other parts of the sales funnel.
01
Catalog
You can use filtering and sorting to quickly find the right products in the product catalog and compare them with each other.
We have optimized the pagination of catalog pages to meet the search engine requirements. Now additional products are displayed without refreshing page and not distracting the user from the page content.
We have optimized the pagination of catalog pages to meet the search engine requirements. Now additional products are displayed without refreshing page and not distracting the user from the page content.
02
Product Card
We have created a concise design for product cards that helps concentrate user attention on completing the purchase.
We put special emphasis on addressing common objections. The market of refurbished electronics is quite complicated: the target audience can question the seller's reputation. We added information about warranty, delivery and useful characteristics to the product card as it is recommended by international leaders in the field of usability and sales psychology. The rest of the redesign was also aimed at increasing the level of customer trust.
We put special emphasis on addressing common objections. The market of refurbished electronics is quite complicated: the target audience can question the seller's reputation. We added information about warranty, delivery and useful characteristics to the product card as it is recommended by international leaders in the field of usability and sales psychology. The rest of the redesign was also aimed at increasing the level of customer trust.
03
Shopping cart
We have taken great care to ensure that the Cart and a checkout page comply with with US laws. Payment is split into three stages: first, the user enters their personal data, then chooses delivery terms, and finally specifies a payment method and their e-mail where the online payment receipt is emailed.
04
An important part of project transformation is the marketplace redesign into an online store, which involved not only the visual image change, but also strengthening the client's online positioning.
When developing the client's USP — the sale of refurbished electronics without loss of quality — we suggested positioning within context of a global trend for sustainable consumption and conscious attitude to the environment.
We emphasized that The Store gives your retired electronic devices new life, reduces the need to produce new equipment and thereby helps protect the environment.
We emphasized that The Store gives your retired electronic devices new life, reduces the need to produce new equipment and thereby helps protect the environment.
Results
4 months
to launch the MVP
8 months
to change the functionality, implement the redesign, integrate ERP, and debug business processes
0,1 sec.
page loading time
1,20 %
conversion at the MVP launch
Thanks for reading!
YOUR PERSONAL MANAGER
Sergey Vlaznev
Sales Manager
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© 2021 KT Group LLC
KOMPLIZIERTE TECH LLC
Komplizierte Technologien, GmbH
KOMPLIZIERTE TECH LLC
Komplizierte Technologien, GmbH
Office
Togliatti, Ofitserskaya Street, 12A, bldg. 1
Cost
Togliatti, Ofitserskaya Street, 12A, bldg. 1
Cost
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